There are two ways to access our Advertiser Library: either click the "Advertiser Library" button on the Dashboard or use the link in the control panel on the left.
You will find yourself on this page:
You can search for a specific advertiser by entering their name or a relevant keyword in the search bar.
If you’re doing broader research, use our specialized filters to get results that match your exact criteria.
You can refine your search using the following parameters:
Define Ad Performance Metrics: Use the MIN and MAX boxes to set precise performance windows for:
EU Ad Spend: Filter for advertisers based on the total dollar amount spent on ads within the European Union.
EU Reach: Target ads based on the number of unique users they have reached.
Ad Volume: Filter by EU ads, Active EU ads, or All ads to distinguish between advertisers testing new concepts and those with a massive, established presence.
Followers: Find established brands vs. new "ghost" stores by filtering based on the advertiser's social media following.
Select Your Niche (Categories): Use the Categories panel to find successful advertisers within your specific industry.
Timeline & Targeting: Refine your results based on how recently an advertiser has launched new content and where they are focusing their efforts:
Latest Created Ad: Select a timeframe, such as the Last 7 days or Last 30 days, to discover fresh creatives entering the market.
Targeting Countries: Use this to see localized winning strategies by narrowing your search to specific countries within the EU.
Finalizing Your Search
Once you have adjusted all your criteria, use the action buttons at the bottom of the panel to see your results.
Search: Click the blue button to apply your filters and refresh the shop list.
Reset Filter: Use this to clear all inputs and start a fresh search from scratch.
If you find a combination of filters that works well for your research, use the Presets button at the top right to save it for future use:
If you aren't sure which specific numbers to enter, or if you want to jump straight to a specific type of research, use our Presets:
These are "one-click" shortcuts that automatically apply the best filter values for common goals. Just click a button to see:
Top Spenders: Instantly surface the advertisers currently driving the highest ad spend within the EU.
New Launches: Quickly discover the newest Shopify-based advertisers that have recently entered the market.
Search with AI: For even faster results, click the "Search with AI" button.
Simply describe what you are looking for (e.g., "Advertisers with $5k+ ad spend in Personal Care") and the AI will instantly pull the most relevant results for you.
📈Analyzing Your Results
Once you apply your filters, the Advertiser Library displays a list of advertisers that match your specific criteria.
Each row provides a high-level performance snapshot to help you evaluate an advertiser’s scale and strategy at a glance.
Advertiser Info: View the brand name, website link, and their total social media following.
Top 3 Spending Ads: See thumbnails of the specific ad creatives currently receiving the most budget.
Ad Volume Breakdown: Track the total number of ads versus those specifically targeting the EU, as well as how many are currently Active.
Spend & Reach (30 Days): View the estimated total dollar amount spent and the number of unique impressions (Reach) generated in the EU over the last month.
Targeting Countries: Identify exactly which EU nations the advertiser is focusing on through representative flag icons.
On the far left side of the advertiser list, you will see a small sideways arrow pointing toward the advertiser's name. Once you click this arrow, it will rotate downward, and a detailed EU ad spend chart will slide open:
While the main table provides a "snapshot" of performance, the expanded chart allows you to analyze long-term consistency and spending patterns.
🔍 Analyzing Advertiser Insights
Clicking the Insights Icon button will open a detailed performance page in a new tab.
This view is essential for deep competitive research, allowing you to see exactly how much a brand is spending and who they are reaching.
From here, you can analyze:
Overview Metrics: See the breakdown of EU vs. Non-EU ads, reach, and active statuses.
Interactive Performance Charts: Track daily or cumulative spikes in EU Ad Spend and EU Reach to spot when a competitor is scaling.
Top Spending Ads List: View the specific images, videos, and ad copy used in their top performing ads, along with the number of adsets they are running.
Demography & Targeting: Access the age and gender distribution and regional focus to help you model your own targeting.
Alright, now it’s your turn—start exploring the library and uncover the strategies behind the biggest advertisers in the EU. Let’s get to work!
💡 Tip
Need more help? Get support from the Dropship team. We’re here to help with any questions you may have.